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The companies appearing in the feature story include:
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WODToys ? toys for babies and toddlers with a fitness-themed twist MOVband ? converts movement, not just steps, into mileage?
The MOVband really caught my eye because it's like a pedometer on steroids. The small, brightly colored band is about the size of a watch and it works like a traditional pedometer by tracking steps. The band also tracks all types of movement, giving the wearer a more in-depth look at their daily activity levels.
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MOVband also uses gamification to help motivate the wearer. The company sponsors a MOVband Challenge, encouraging school-aged participants to move 100 miles in a two-week period. As a student reaches each 25-mile milestone, the student can add a brightly colored band to her Movband. This band is a point of pride for the student because classmates, friends and family members know that it was earned for reaching the 25-mile movement mark.
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Do you know a small business that is taking a creative approach to combating childhood obesity? If so, I?d love to hear about it. Please post a comment below.
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Photo: Movband
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